✪✪✪ Unit 2 Assignment 3 Technological Advancement

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Unit 2 Assignment 3 Technological Advancement



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EDU30059 Teaching Technologies - Assignment 2

Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this Company. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. The Coca-Cola bottling system continued to operate as independent, local businesses until the early s when bottling franchises began to consolidate. On an annual basis, total unit case sales were , in Johnston created a larger, stronger Company, again helping accelerate bottler consolidation.

As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in Unit case sales had climbed to 1. Pepper Snapple Group, Inc. In order to achieve this mission; we must create value for all the constraints we serve including our consumers, our customers, our bottlers, and our communities. Consumer demand drives everything They do 2. Brand Coca Cola is the core of our business. They will serve consumers a broad selection of the nonalcoholic ready-to—drink beverages they want to drink throughout the day. They will be the best marketers in the world. They will think and act locally.

They will lead as a model corporate citizen. The ultimate objectives of their business strategy are to increase volume, expand their share of worldwide nonalcoholic ready to drink beverages sales, maximize long-term cash flows, and create economic value added by improving economic profit. The Coca Cola system has more than 16 million customers around the world that sells or serves their products directly to consumers. They keenly focus on enhancing value for these customers and helping them grow their beverage businesses. Ultimately, their success in achieving their mission depends on their ability to satisfy more of their beverage consumption demands and their ability to add value for customers.

They achieve this when they place the right products in the right markets at the right time. It is presented in 6Ps: 1. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together They create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. The best global brand in the world in terms of value. Strong marketing and advertising. Most extensive beverage distribution channel. Coca Cola serves more than countries and more than 1. Customer loyalty. The firm enjoys having one of the most loyal consumer groups.

Bargaining power over suppliers. The Coca Cola Company is the largest beverage producer in the world and exerts significant power over its suppliers to receive the lowest price available from them. Weaknesses: i. Significant focus on carbonated drinks. The business is still focusing on selling Coke, Fanta, Sprite and other carbonated drinks. This strategy works in short term as consumption of carbonated drinks will grow in emerging economies but it will prove weak as the world is fighting obesity and is moving towards consuming healthier food and drinks. Undiversified product portfolio. The overall consumption of soft drinks is stagnating and Coca Cola Company will find it hard to penetrate to other markets selling food or snacks when it will have to sustain current level of growth.

High debt level due to acquisitions. Negative publicity. The firm is often criticized for high water consumption in water scarce regions and using harmful ingredients to produce its drinks. Brand failures or many brands with insignificant amount of revenues. Many of its introduction result in failures, for example, C2 drink. Opportunities: i. Bottled water consumption growth. Consumption of bottled water is expected to grow both in US and the rest of the world.

Increasing demand for healthy food and beverages. Due to many programs to fight obesity, demand for healthy food and beverages has increased drastically. The Coca Cola Company has an opportunity to further expand its product range with drinks that have low amount of sugar and calories. Growing beverages consumption in emerging markets. Consumption of soft drinks is still significantly growing in emerging markets, especially BRIC countries, where Coca Cola could increase and maintain its beverages market share. Growth through acquisitions. Coca Cola will find it hard to keep current growth levels and will find it hard to penetrate new markets with its existing product portfolio. All this can be done more easily through acquiring other companies. Changes in consumer tastes.

Consumers around the world become more health conscious and reduce their consumption of carbonated drinks, drinks that have large amounts of sugar, calories and fat. This is the most serious threat as Coca Cola is mainly serving carbonated drinks. Water scarcity. Water is becoming scarcer around the world and increases both in cost and criticism for Coca Cola over the large amounts of water used in production.

Strong dollar. Legal requirements to disclose negative information on product labels. For this reason, many governments consider to pass legislation that requires disclosing such information on product labels. Products containing such information may be perceived negatively and lose its customers. Decreasing gross profit and net profit margins. Competition from PepsiCo. Saturated carbonated drinks market. The business significantly relies on the carbonated drinks sales, which is a threat for the Coca Cola as the market of carbonated drinks is not growing or even declining in the world.

Analyzing the future constraints is an advantage for the companies since they can identify the possible factors that tend to leave an impact on their business. PESTLE analysis is a popular method that focuses in the external factors of the business and the environment where it operates. All of them examine the changes in the marketplace. The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement.

The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws and foreign jurisdictions might affect the book of the company as well as their entry in this country. Other than that, the changes in the nature of business as non-alcoholic beverages can gain competitive product and pricing pressures and the ability to improve or maintain the share in sales in global market as a result of action by competitors. The political conditions of the country are also basis of the study, especially in internal markets and other governmental changes that affects their ability to penetrate the developing and emerging markets that involves the political and economic conditions.

However, Coca Cola continuously monitoring the policies and regulations set by the government. Coca Cola is the leading soft drink brand in Bangladesh. Despite the liberalization of the economy in and introduction of the New Industrial Policy to eliminate barriers such as bureaucracy and regulation, there was still a lot of protectionism. When Coca Cola had decided to enter in Bangladesh to distribute the products, Coca Cola was monitoring the policies and regulations of this country.

In this case, Coca Cola has no political issues in this matter. It includes the economic growth of the country, interest rates, exchange rates, inflation rates, wage rates and unemployment in the country. Economic environment examines the local, national and world economy impact which is also includes the issue of recession and inflation rates. The non-alcoholic beverage industry like Bangladesh has high sales in countries outside the U. S because here alcohol is prohibited from religious perspective. According to the Standard and Poor's Industry surveys, "For major soft drink companies, there has been economic improvement in many major international markets, such as Japan, Brazil, and Germany. The company first analyzes the economic condition of the country before venturing into that country.

When there is an economic growth in the country, the purchasing power among people increases. It gives the company or the marketer a good chance to market the product. Coca-Cola, in the past identified this correctly and rightly started its distribution across the country. Interest rates are the rate which is imposed on the company for the money they have borrowed from government.

When there is an increase in the interest rates, it may deter the company in further investment as the cost for borrowing is higher. Coca-Cola uses derivative financial instruments to cope up with the fluctuating interest rates. Inflation and wage rate go hand in hand, when there is an increase in the inflation the employee demand for a higher wage rate to cope up with the cost of living. This is a threat in the external environment faced by the company. From the above explanation it is clearly seen that the economic factors involves a major impact in the behavior of the company during various economic situations. Inflationary affect: Inflation is one of the main problems that a country have to face in their economy.

The inflation rate for the year was too high. As prices have gone up in Bangladesh for various products, there has been uncertainty in decision making of almost every company. Coca cola has also been affected by the same; it has been forced to think about their input costs, as they have been rising due to inflation. Their expenditure has been rising, with more costs in salaries, distribution channels and other operating costs. Beverage industry being price competitive market, they have not revised their product prices.

The company cannot change the social factors but the company has to adjust itself to the changing society. The company adapts various management strategies to adapt to these social trends. Coca-Cola which is a B2C company, is directly related to the customer, so social changes are the most important factors to consider. Each and every country has a unique culture and attitude among the people.

It is very important to know about the culture before marketing in a particular country. When they started their business in Bangladesh, it introduces minimum number of products according to the culture of the country and the attitude of the people. Consumers and government are becoming increasingly aware of the public health consequences, mainly obesity which is the second social factor in the soft drinks industry. This cannot be true for each of the individuals living in the USA, but for the majority it is true.

Individualism is higher in the USA than in other countries. Now here if Apple computer would sell its products, then it has to take care of this aspect. It has to understand that advertisements resonate with the individuals, instead of social gathering. You can see that what we did here is that we first tried to understand the way people in the US society interact and behave, then it led to understanding the advertisement that should be done. Here, if the company decides that the product is not suitable for individualism culture, then the company has to either redesign the product or decide not to enter into the market. Under technological factors, we try to understand the technological advancements of a nation.

If the technological advancement is not that great, that is, if people, society, and businesses are not technological better, then it would be difficult for the companies that are completely technologically depend to work there. Take the example of Amazon. This company cannot operate in a country where people do not use laptops or smartphones. It is difficult to think that even today there are countries where laptops and smartphones are difficult to find, but it is true. Moreover, it will be difficult for Apple to push its products to the market where people are not oriented towards technology.

So here you saw how we first tried to understand the technological orientation of the target market and concluded whether the market will accept the technology based products. Many developed and developing countries want to protect their environment from harmful effects such as air pollution, water pollution, and land pollution. If Apple computer has its manufacturing unit in America, then the American government would want that the company produces goods without polluting the environment.

It should not dump its technological waste anywhere and use proper disposal methods to do so. Further, the company may have thousands of employees working for it, so it is obvious that huge wastes must be produced by the employees. Here, the company has to ensure that the waste disposal is being done strategically so that the local environment does not pollute. It can be done by joining hands with local waste disposal agencies who can take away all the wastes from the company and dump it at specified places.

Every country has laws and regulations as per which a company is expected to function. Laws can be related to benefits employees should get from the company, liability of a company in case of any mishappening, rights of companies and employees when something goes wrong. United States corporate law is responsible for regulation of governance, finance and power of corporations here in the US. So if Apple operates in the USA, then it has to abide by all its laws whether it is tax laws, employee laws, environmental laws, trade laws, and others. This is the end of how to do pestel analysis. We hope you learned how to do it. If you still have some doubts, then you can ask for more help from us. We have the best marketing assignment help experts who can provide you all the needed assistance.

Doing pest analysis is the same as pestel analysis. So if you understood how to do pestel analysis from the above section, then you can comfortably do pest analysis. In fact, you have to do less analysis in pest as like pestel you do not have to do analysis for legal and environmental factors. The first thing that you must take care of when you sit down to do a pestel analysis is that you identify the country for which you are going to do PESTEL Analysis and the company for which you want to study the country. Without these two information, it will be nearly impossible to do a pestel analysis. We have faced situations where our student customers often ask us to do pestel for a company but do not tell us the country for which we should do it.

It creates confusion as you cannot do pestel for the global economy. Reason for it is that you can open or operate a company in a particular country only. So if you will go with global pestle analysis, then you will lose focus and end up collecting data and information that are nearly useless. And this is the reason our assignment help experts always ask for these two pieces of information. We are a US based assignment help company. We provide assignment help in various management subjects. You can take management assignment help from our experts anytime you want. We provide low cost assignment assistant within the deadline.

Consumers around the world become more health conscious and reduce their consumption of carbonated drinks, drinks that have large Higgs Boson Theory of sugar, calories and fat. Unit 2 Assignment 3 Technological Advancement, computer ethics Unit 2 Assignment 3 Technological Advancement set of moral principles that regulate the proper twelve tesco of computers. John Stitch Pemberton.

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